Friday, January 21, 2011

Google Moves to Promote Growth

As of late, Google has been implementing many different strategies in order to increase their growth. Last July, Google's shares were priced $433.63 and has since risen to $625.69 today. How will Google continue to grow in 2011? By focusing on their profit pool products and services, namely Youtube and Android, as well as getting the right people back into the company. Google will need to keep an eye on competitors like Facebook and Twitter, but because they provide products appealing to more people, they need to strive to differentiate from those two competitors in order to stay in the game.
Yesterday, Google announced that co-founder, Larry Page, will be replacing Eric Schmidt as CEO. Page is passionate about Google and will add to a "new team structure that ... could result in faster decision making" (JP Morgan analyst, Imran Kahn). The core team will remain the same, but Page will help things get rolling with their current products and services as well as helping to head up new projects that will help Google differentiate and grow.
Google has already found that their complementing products, Youtube and Android, will substantially help growth in 2011, but they need to continue to capitalize on these products in order to widen the gap of this competitive advantage before others enter into the same product lines.
Many are concerned about Google's future growth, but they are doing the right things to not only to help out their own company revenue, but to continue to soar above their competitors.

Analysis on YahooFinance article "Google investors worry about future growth."

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